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udChalo celebrates Vijay Divas by launching #SalutingTheHeroes campaign

The film salutes the sacrifices of the war veterans of 1971 capturing their personal emotions


exchange4media Staff

Dec 17, 2022 4:00 PM

2 min read

udChalo, a consumer-tech company that exclusively serves India’s defence forces and their dependents, has announced the launch of #SalutingTheHeroes campaign on the occasion of Vijay Diwas. Through this campaign, udChalo aims to cement the gap between defence fraternity and the civilian world by honouring their sacrifices and virtuous actions that has helped build a nation. The film features the war veterans of 1971 marking the commencement of the first phase of the campaign.

Capturing the 1971 war veterans’ Lt Gen BT Pandit PVSM, VrC (Retd), Brig. Jayprakash D Sapatnekar (Retd), Air Cmd Ram Mohan Sridharan VM (Retd), Group Captain NG Junnarkar VrC (Retd), the movie takes you down the memory lane of the iconic war. Starting from the commencement of the war, experience of being in a war field for India and the glorious victory that became a history to remember, the veterans narrate the story for its audience. This is a first time, the war of 1971 is featured from the perspective of a war veteran who were present on ground fighting the battle.

Talking about the campaign, Ravi Kumar, founder and CEO, udChalo said, “India’s history of freedom struggle highly read and known by every citizen. However, the journey to safeguard freedom and democracy post-independence has not been easy. This credit goes to our war hero’s and the defence fraternity. Through this campaign we wish to bring to the limelight these unknown, unheard stories of great sacrifices of the veterans on appropriate platform. Furthermore, giving them the due respect that they and their family always deserve.”

udChalo currently caters to a loyal customer base from the Indian armed forces and dependants of ‘Fauji Family’. Over a span of 10 years, the start-up has built a unique, convenient and effective platforms for soldiers to access consumer products and services at competitive prices across Travel, Finance, Housing, Consumer Electronics, and Utility bills payment facility.    

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